ista

Celebrating 100 Years of ISTA: Insights from Nuziveedu Seeds CMD M. Prabhakar Rao

The July issue of Agriculture Today, the national agriculture magazine, has been released, featuring an exclusive article of Nuziveedu Seeds CMD M. Prabhakar Rao. This special edition commemorates 100 years of the International Seed Testing Association (ISTA), highlighting its significant contributions to the seed industry. In his interview, CMD Sir shares his expert insights on the Indian seed industry’s preparedness for the future, particularly in the context of the “Amrit Kaal,” a term that signifies a prosperous and progressive era for India.

M. Prabhakar Rao delves into the advancements and challenges facing the Indian seed sector, emphasizing the industry’s readiness to meet the demands of modern agriculture. His discussion covers the critical role of ISTA in ensuring seed quality and standards, the impact of technological innovations, and the strategies needed to sustain growth and resilience in the face of emerging global challenges.

To read the full digital issue of Agriculture Today and gain a deeper understanding of the Indian seed industry’s path forward, visit the link below.

Link – https://www.agriculturetoday.in/at-admin/magazine-pdf/AT-_July_2024-DS-1_compressed1.pdf

Author

Nuziveedu